advertising effect

基本解释

The existing methods on measuring advertising effects do not reflect the real process how advertising affects consumers.
现有的广告效果测评方法不足以反映出广告对于消费者心理影响的过程。
Then we introduce kinds of research aiming at advertising effects in academic, among these are a series of mental effects evaluation models.
之后，我们介绍了学术界对于广告效果进行的各种类型的研究，包括一系列广告心理效果测评模型。
The process that advertising effects audience is in a proper order of contact, hold, and feedback, while the process of 20th's advertising theories is in a negative direction.
广告对受众发生作用的过程是一个“接触—把握—反馈”的正向过程，而20世纪世界广告理论的发展过程却是一个“反馈—把握—接触”的逆向过程。

First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases.
FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs
These efficiency measures reduce ad effects, misleading marketing managers to choose further spiraling reductions in advertising costs and ad effects.
FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs
Employing a series of regressions, the researchers were able to isolate the effects of display advertising versus search advertising.
FORBES: Search vs. Display Advertising: Which Promises More Bang for the Buck?

广告效果
Firstly, we discuss the purpose of evaluating advertising effects, and define the connotation of advertising effects.
我们首先说明广告效果测评研究的意义，并对广告效果的内涵进行界定。