advertising reach

基本解释

Does the advertising reach the right audience?
该广告影响到正确人群了吗？
Some networks offer certain targeting or verticalized capabilities that allow more refined advertising reach.
有些广告网络提供定位广告或垂直广告，以使广告投放更精准。
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Yahoo also delivers ads to a vast network of independent sites, increasing its advertising reach to 85 percent of US Internet users, according to comScore.
雅虎同时还把广告投放给一个庞大的独立站点群，这让它的广告触角延伸至85％的美国网民。

It's unclear whether Google intends to integrate the Meebo Bar into its own online properties, or whether the Mountain View giant simply views it as a method to increase its advertising reach.
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Combine all of this with the fact that you have pay for advertising to reach your audience on Facebook, and it begins to look like a less appealing investment in your social media marketing efforts.
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In marketing we measure television advertising by reach, frequency and gross rating points and if you extrapolate from that that the more feet you have on the street singing your praises and repeating those core messages at every turn you will be successful too.
FORBES: Sharpen Your Marketing By Measuring What Matters Most