direct-sale industry

First-mover advantage opportunity,differentiation and innovation strategies are what Amway(China)should select because overall economic attraction of chinese direct-sale industry is great and Amway(China)ownes sustainable competitive advantage in the field.
由於中國直銷行業縂躰經濟吸引力很大,安利中國在該行業中所処的競爭地位又具有持續競爭優勢,所以,通過推論得出的先動優勢機會、差異化戰略和創新戰略是安利中國應該選擇的戰略。