signboard

基本解释

The Korean Language Society is demanding that the signboard be written in Korean because it is "absurd" to have Chinese characters inscribed on a Korean cultural heritage.
韩文学会等团体要求用韩文书写牌匾，称在韩国历史遗迹上书写汉字是"荒谬"的。
www.chinadaily.com.cn
The entrance was made to be the symbolic existence of expectation for the previous state with a fascination decorated with a five-colored curtain and a profound vermilion-lacquered signboard.
入口与之前的充满魅力的装饰形成符号意义上存在的延续，用了一个五色的门帘和一个意味深长的朱红色的布告。
Therefore, the signboard font design for the whole sign effect has a great influence.
因此，招牌字体设计对于整个招牌的结果有着很大的影响。

There's a sense that in this memory the poet somehow saw the name-- presumably, I suppose, saw it on a signboard in the station, as you roll into the station and you see where you are.
在这种记忆中诗人不知怎么地-,我猜想他在看这个题目的时候，是在火车站的布告板上看到的，当你们涌进火车站看自己在哪的时候。
耶鲁公开课 - 现代诗歌课程节选

a sign with information on it or showing the name of a business, school, hospital, etc.

a board carrying a sign or notice, esp one used to advertise a product, event, etc

牌匾名
In new century, along with social economy culture development, signboard (commercial shop) the research has become one of social linguistics research important topics. ully.
在新世纪，随着社会经济文化的发展，牌匾名(商业店名)的研究已成为社会语言学研究的重要课题之一。
经济学
招牌