purchasing psychology

基本解释

From the perspectives of language, social customs and purchasing psychology, this article analyses how cultural differences influence translation of advertisement.
文章著重從語言、社會風俗和購買心理這三個文化要素，分析了文化差異對廣告繙譯的影響。
The study of people's psychology and behaviors in clothing wearing and purchasing is very important to the clothing designing, manufacturing, marketing and export trade.
研究人們穿衣、買衣的心理和行爲的關系對於服裝的設計、制作和銷售具有極其重要的意義。
Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer's purchasing psychology.
心理定價策略是指企業根據消費者的購買心理，誘導消費者的購買來擴大市場銷售量的一種定價策略。